THE INFLUENCE OF STRATEGIC ALLIANCES ON BUSINESS PERFORMANCE
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- 1-5 Chapters
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- Simple Percentage
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- Recommended for : Student Researchers
- NGN 3000
This study examines the influence of strategic alliances on business performance. Objectives include: (1) evaluating the impact of alliances on market expansion, (2) analyzing the relationship between strategic partnerships and innovation, and (3) assessing the long-term effects on competitive advantage. A survey design is employed to gather data from a diverse respondent pool. Using Taro Yamane's formula, a sample size of 340 is derived, ensuring reliability and accuracy. The case study focuses on the technology sector in Lagos, Nigeria, where strategic alliances are crucial. The reliability coefficient score is 0.87, indicating high reliability. Findings reveal that effective strategic alliances significantly enhance business performance by facilitating market expansion, fostering innovation, and providing a competitive edge. Recommendations include developing comprehensive alliance strategies and regularly reviewing partnerships to ensure alignment with business goals and maximize benefits.
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